Whiskey Branding

West Family Whiskey was a client from Oregon who requested a bottle label that conveyed warmth. The design was meant for a backlit bar so the amber color of the whiskey could shine through the dark label. The copy on the label reads:

Since the 1840s, the West family has been known for it's whiskey.They developed their particularly smooth blend by combining theirage-old Irish distilling techniques with a corn mash recipe they picked up in Tennessee. They would greet pioneers arriving in Bend,Oregon, after their difficult journeys along the Oregon Trail, with conversation shared over a bottle of their spirits. Their whiskeybecame a legend for warming the souls of weary travelers.